Technology, Media & Culture: The Impact on Communications

Red Bull & Dunkin' Top Social Media Strategists of 2020 Top social media strategists know that their content is constantly being viewed and shared by their audiences. This means the strategies need to include fresh stories and engaging visuals that make the audience want to keep talking. Red Bull takes advantage of using social media for the extra marketing push in just the right way. Let's take a look at Red Bull's 2020 Batalla De Los Gallos event.                                                                                               Red Bull   The company hosts an international rap battle event and when you find the event in various search engines , you can see that Red...

The Evolution of News Media Reporting Strategies Remember when your parents used to buy the newspaper daily to read or listen to the radio to listen to the headlines on current events? Or better yet, remember when you used to watch TV every night between 9:00 - 11:00 PM to catch the news broadcast for an update of all the exciting things that happened during the day?  These days, journalists still spend the day collecting the news and packaging it into articles or radio and TV news shows for the public to consume, but the job doesn't stop there anymore. News media outlets have expanded their reach to social media, and as convenient as it is to offer the world short and easily-accessed headlines, old school journalists and newbies to the field need additional training based on all that is required to keep up with the evolution of news media reporting strategies.  Once news packages are created, they have to be repurposed for social media. Take Atlanta's WSB-TV journalist, Krist...