Technology, Media & Culture: The Impact on Communications

The Evolution of News Media Reporting Strategies Remember when your parents used to buy the newspaper daily to read or listen to the radio to listen to the headlines on current events? Or better yet, remember when you used to watch TV every night between 9:00 - 11:00 PM to catch the news broadcast for an update of all the exciting things that happened during the day?  These days, journalists still spend the day collecting the news and packaging it into articles or radio and TV news shows for the public to consume, but the job doesn't stop there anymore. News media outlets have expanded their reach to social media, and as convenient as it is to offer the world short and easily-accessed headlines, old school journalists and newbies to the field need additional training based on all that is required to keep up with the evolution of news media reporting strategies.  Once news packages are created, they have to be repurposed for social media. Take Atlanta's WSB-TV journalist, Krist...

  Social Media Strategies that Promote Growth  within the Communications Profession Social media is at the top of the list when it comes to reaching audiences, whether it is for news media distribution or B2C marketing purposes. Modern-day communication has evolved from simply selling, whether it is the breaking story of a media package or a product or service that a company has to offer consumers. To be an effective communicator today really takes the diverse skill set of mastering various audience connection strategies by way of social media to achieve the desired outcome. It's no surprise that people spend about 30% of their time on social media , so how can businesses use this to their advantage? A few simple strategies for social media management integrated into regular communications ... Speak the audience's language The audience has control. That's rule #1 when considering how social media can be a useful tool. But it's necessary to address them in just the right...